Israeli companies we’ve worked with
Institutions we’ve worked with on client projects
You don’t know who pays.
Trips that end in business cards.
Rules you can’t read from Tel Aviv.
Partners who say yes and disappear.
You don’t know who pays or who decides
Your contacts are names on LinkedIn
Regulation is a list of open questions
Every partner looks the same from Israel
Your board asks for a decision you can’t give
Each trip starts from zero
You don’t know to name your target partner and segment
After 12 weeks with Soluka
Weeks 1 to 4
Meet the field
Weeks 5 to 8
Build your market
Weeks 9 to 12
Anchor and scale
See if you qualify →
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Ron moved to Ethiopia alone, without any institutional support, and just made it work. I’m glad to hear she’s continuing to do great things.
Barak Granot
I’ve spent over 10 years living, working, and building relationships in Kenya and Ethiopia. I founded Soluka because I kept watching great technologies fail to reach real problems, not from lack of opportunity, but from lack of the right entry point.
East Africa is where I lived, travelled, volunteered, and worked. It’s where some of my favourite music, people, and cultures come from. I know these markets from the ground up, including their dark sides.
My job is to get you past interesting and into the field, with the right partner, in the right market, at the right time.
Karibu.
Who is this for?
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Israeli tech companies with a proven product, or a concept you want to validate in the market, and a clear goal in Kenya or Ethiopia. Your goal can be first sales, a partnership, a specific deal, a funded project, a go-to-market plan, a pilot or a regulatory approval.
How much of my team’s time does it take?
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About 1 hour a week for updates, plus the monthly steering call. Your team joins one 5-day field visit in weeks 9 to 12.
How is this different from a market research firm?
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Research firms send a report. We run the meetings in Nairobi and Addis Ababa, vet the people in person, and work on your goal until there’s a clear next step.
What if Kenya or Ethiopia isn’t right for us?
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Then you’ll know early, with the evidence. We stop, and you pay only for the months done.
What results can I expect?
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At least 10 logged meetings in 4 weeks, a market report, a vetted shortlist and a plan for your next step. We don’t promise a signed deal or partner. That depends on the market and the people on the other side.
We already know the market a bit. Is this still useful?
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Most clients do. We build on what you know and test it on the ground. Markets change fast.
What happens after 12 weeks?
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The engagement renews by quarter at the same price. Clients who want to keep growing on the ground usually continue with ongoing business development.
Does the price include travel?
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Yes. Flights and accommodation to Nairobi and Addis Ababa are included in the monthly fee.
How do I start?
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Fill in the application below. I read it myself and reply within 48 hours.
Apply
Now accepting applications
10,000 NIS a month. 3-month minimum. Travel included.
3-minute application. Reply within 48 hours.
Apply now →
