Proven solutions exist but fail to enter and scale in low and middle-income countries (LMIC). This creates a dual failure: the Sustainable Development Goals (SDGs) remain underserved, while companies fail to realise their commercial and impact potential in today’s fastest-growing economies.

We believe the private sector has a vital role to play in advancing the SDGs, and that impact and profitability can go hand in hand. To achieve that, on-the-ground presence is essential for building trust and truly understanding the local context and problems we aim to solve.

We envision a world where impact is a core strategic asset for global companies, engagement with East African markets is seamless, and solutions are available where they are needed most.